• Your partners in fundraising.

    Helping your nonprofit advance its mission through data, strategy and storytelling

  • About the Founder: Alan Lally

    When I was sixteen years old, I decided to organize a benefit concert to raise money for autism awareness. I was inspired to organize this concert because of my brother, who had been put on the autism spectrum a few years prior. With the help of family, friends and members of my community, I was able to secure a venue, book bands, distribute flyers and sell tickets for the event. Proceeds from the event were given to a local nonprofit that supported autism research.


    Looking back, this benefit concert was my first fundraising gig. I wasn’t thinking about pursuing fundraising as a career at this time—heck, I didn’t even know you could purse fundraising as a career. As I went through college figuring out what to do with my life, my calling was staring me right in the face the whole time.


    Since organizing that benefit concert, I’ve had the privilege of working as a fundraiser for several nonprofits. Student caller, call center manager, grant writer, appeal writer, data analyst—you name it, I’ve probably done it. I’ve helped new nonprofits start development programs for the first time, and I’ve also helped established nonprofits find new ways to raise money. Whatever the challenge is, I get the same happy feeling when my work leads to a gift. It never gets old!


    I have a Masters Degree in Philanthropic Studies from the Lilly School of Philanthropy at Indiana University. During my time as a graduate student, I had the opportunity to work with a number of nonprofits in the Indianapolis area. I helped these nonprofits conduct fundraising audits, write fundraising plans and do other kinds of research to enhance their fundraising activities. Through these experiences, I developed a passion for the data and research side of fundraising. I saw how good data helped these organizations develop better fundraising strategies, be more efficient and, most of all—raise more money. Nothing makes me happier when my work leads to a gift—especially when that work was accomplished through good data.


    I want all nonprofits to experience the benefits of good data. That’s why I started Ally Philanthropy. Whether you need help with data services, fundraising strategy or appeal writing, we are here to help. Just fill out the contact box to learn more.

  • We are not consultants

    At Ally Philanthropy, we don’t consider ourselves consultants. We are your partners in philanthropy. Utilizing data and years of experience in the philanthropic sector, we can help bring your organization’s fundraising to the next level.

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    Are you trying to figure out how to raise more money? Whether you’re trying to find more donors or learn more about your existing ones, your fundraising starts with good data. From benchmarking studies, to fundraising audits to implementing donor databases, Ally Philanthropy can help you with your data needs.

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    What good is that data if you don’t know what to do with it? Ally Philanthropy can help you turn that data into actionable insights by developing personalized fundraising strategies for your organization. Ally Philanthropy has helped developed countless fundraising strategies that have helped organizations in the areas of case statement development, annual giving strategies and donor stewardship.

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    Annual Fund

    Once you have good data and actionable fundraising strategies in place, it’s time to turn that data into donors. Whether you’re a new nonprofit or an established one, having a strong annual giving program is the most efficient and effective way to build sustainable support for your organization. Annual giving helps you build your donor base, raise unrestricted revenue and identify future major gift donors. At the heart of every annual fund program are direct mail and email appeals. Ally Philanthropy can help by segmenting your mailing list, developing your appeal messaging and writing all of your appeals for you. Alan Lally has more than eight years of experience in annual fund and has helped raise more than $2M in support from individual donors.

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    Grant Writing

    Like all fundraising methods, successful grants depend on good data. Ally Philanthropy can help you with the grant writing process by helping you identify the right grants to apply for, conduct thorough grant research, write the grant proposals and assist with any necessary reporting requirements. Alan Lally has written numerous grants and has a success rate of over 70%.

  • The Ally Blog

    Research on topics pertaining to the philanthropic sector

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